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The blonde bombshell is set to release her own lingerie line, Jessica Simpson’s Intimates, according to Women’s Wear Daily.
“I like different lingerie for different occasions. I think that’s the best thing about it. You can feel sexy or girly depending on your mood,” Jessica told WWD. “It is the first thing you put on. If you start with something that fits correctly and is comfortable and fashionable, it will only complement your look.”

The line of bras, underwear, sleepwear and daywear is slated to hit store shelves and online retailers in Spring 2009.
The new venture is the latest in Jess’ fashion portfolio, which already includes successful shoe, sunglass, swimsuit and handbag lines.
One obstacle Jessica hopes her new line will overcome is unsightly panty lines.

“That is why I am including, in my collection, a stylish assortment of shapewear that women will love,” Jessica added.
Also in the works for Jess?

A fragrance launch in August and a belt collection for fall, she said

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